FIFA

SPAIN AND PORTUGAL FLAG OFF WORLD CUP BID

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The Federations of Spain and Portugal have officially confirmed that they will promote a joint candidacy to organize the 2030 World Cup, which will follow the already assigned editions of Qatar 2022 and the United States, Mexico and Canada, in 2026.

The two Iberian federations have informed the governments of both countries and they have full support.

Spain and Portugal already presented themselves as venues for the 2018 World Cup, which finally won Russia’s candidacy. 

The Iberian offer was eliminated in Zurich on December 2, 2010, on a day that was then investigated by the FBI as a separate for financial misconduct and the alleged purchase and sale of votes that occurred in the allocation of the headquarters of the World Cup. 

The 2018 and 2022 editions, awarded that day, were the last ones chosen with the votes of the members of the FIFA Executive Committee – then composed of 23 people.Now it is bestowed on all the 209 presidents of the federations of the world.

With their joint plan, Spain and Portugal will compete to host the 2030 World Cup, in which they will celebrate the centenary of the tournament.

They will have as great rivals Argentina and Uruguay, who disputed the first final and have long since announced their intention to attend to host the World Cup.Meanwhile Qatar will offer two training grounds to each team in the 2022 World Cup

The preparations of the training camps for the teams that will participate in the 2022 World Cup in Qatar are underway. The natural grass playgrounds will be available to the participants and will be a legacy for the country. Apart from those that are underway, many others will be improved.

New fields are being built in Qatar, while others that already meet the requirements are conditioned. Among the stadiums that are improved are the first and second division clubs. 

Mengniu Dairy Seeks World Cup Sponsorship

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When it comes to the World Cup it is a chance for sponsorship and global promotions for many countries. For the upcoming FIFA World Cup in 2022, a Chinese dairy giant is looking to gain sponsorship contract.

Mengniu Dairy from China is a giant in the country and known as the second largest dairy producer for China is looking to gain sponsorship deals with FIFA. They are in talks with the football authorities for this. The forthcoming World Cup would be held in Qatar and it would be an opportunity for the company to boost its image and create brand awareness across the globe.

The company had previously sponsored the 2018 World Cup that was held in Russia. This had been to the amount of 1 billion RMB or 149 million USD. It feels that its brand recognition, as well as revenue, was greatly boosted by that event. The sales of the company grew by 14% which was despite no discounts being offered to the customers. This has been a change as compared to previous years when they have achieved growth rates by offering discounts on different products.

Hence, it makes sense that Mengniu would seek to expand its brand by associating themselves with FIFA world campaigns. Besides the association with FIFA world cup campaign, their foreign sales remain small. The company hopes that they would be able to expand into foreign segments in this manner. The current target of the company is in Southeast Asia. They have already invested in a production plant in Indonesia where operations have started in November last year. They are now looking to expand to markets in Africa and the Middle East.

Indeed, there is much that is being done about the forthcoming World Cup in 2022. The event’s organization has the city planners in Qatar busy while FIFA doles out sponsorship deals.

Stadium Designs For World Cup Unveiled

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Located about 15 km away from Doha, the Lusail will be the biggest stadium ever to be used for a tournament. The 80,000 capacity Stadium will conduct the opening game of the cup and the first ever tournament to be held in the Arab world. The 2022 FIFA Cup Qatar is the first to take place in winter and is presumed to start on 21 November 2022.

 

 

Hassan Al Thawadi, the General Secretary of Qatar’s committee supreme for delivery and legacy has asked the world to be prepared to be amazed since it has been eight years since Qatar won the right to host a World Cup. He said that the promise of an amazing tournament would be delivered once again with the stunning design of the Lusail Stadium. It has also been proposed that the stadium will be converted into a hub for the community after the World Cup.

He also added that the stadium is a symbol of an exciting future and a nod to their past. Located at the heart of the city, he said, it sits on the same land as the home of The Founder. He proclaimed that it is a city for the future and that once the FIFA tournament is over, it will form a critical part of the heritage of the World Cup as it converts itself to become the heart of the new community.

However, Human Rights organizations have been condemning the labor practices and concerns have been raised regarding the treatment of migrant workers in Qatar who are constructing the new infrastructure for the World Cup. It was reported by Amnesty International that dozens of migrants working on the city which is to host the finals had been unpaid for months.