When it comes to the World
Cup it is a chance for sponsorship and global promotions for many countries.
For the upcoming FIFA World Cup in 2022, a Chinese dairy giant is looking to
gain sponsorship contract.
Mengniu Dairy from China
is a giant in the country and known as the second largest dairy producer for China
is looking to gain sponsorship deals with FIFA. They are in talks with the
football authorities for this. The forthcoming World Cup would be held in Qatar
and it would be an opportunity for the company to boost its image and create
brand awareness across the globe.
The company had previously
sponsored the 2018 World Cup that was held in Russia. This had been to the
amount of 1 billion RMB or 149 million USD. It feels that its brand
recognition, as well as revenue, was greatly boosted by that event. The sales
of the company grew by 14% which was despite no discounts being offered to the
customers. This has been a change as compared to previous years when they have
achieved growth rates by offering discounts on different products.
Hence, it makes sense that Mengniu would seek to expand its brand by associating themselves with FIFA world campaigns. Besides the association with FIFA world cup campaign, their foreign sales remain small. The company hopes that they would be able to expand into foreign segments in this manner. The current target of the company is in Southeast Asia. They have already invested in a production plant in Indonesia where operations have started in November last year. They are now looking to expand to markets in Africa and the Middle East.
Indeed, there is much that
is being done about the forthcoming World Cup in 2022. The event’s organization
has the city planners in Qatar busy while FIFA doles out sponsorship deals.
Former Barcelona head coach
Gerardo ‘Tata’ Martino has been announced as the new manager of the Mexican
national team following the departure of former boss Juan Carlos Osorio.
Carlos Osorio led Mexico to the
2018 FIFA World Cup in Russia but was left disappointed by the team’s
performance at the tournament, eventually deciding to call the quits.
Gerardo Martino has been
announced as the man to lead the North American country to the 2022 World Cup
in Qatar, which will surely be a very difficult task for the Argentinian
The head coach was presented by
the Mexican Football Federation, Federacion Mexicana de Futbol (FMF) last week
at an official press conference as Juan Carlos Osorio’s successor.
Speaking at his unveiling,
Martino pledged his commitment to the country, revealing his commitment to work
with utmost honesty and respect.
He also had words of praise for
Mexican players, acknowledging that the country is blessed with so many great
players who are plying their trade in various European leagues.
Martino was quick to state his
ambitions of playing a beautiful brand of attacking football with his Mexico
team as he looks to lead them to the World Cup in Qatar come 2022.
The Argentine boss moves to Mexico following two largely successful seasons in the Major League Soccer with newly formed club Atlanta United. He is leaving the Atlanta-based club on a high, following his league title triumph in December 2018.
Martino brings in a wealth of
experience to the Mexican national team, having previously managed a
star-studded Barcelona team in the past, even leading them to the Spanish La
Liga title during his reign.
His major task at Mexico
for the time being, will be to secure a spot at the 2022 FIFA World Cup and the
supporters will be hoping he achieves just that.
Located about 15 km away from Doha, the Lusail will be
the biggest stadium ever to be used for a tournament. The 80,000 capacity
Stadium will conduct the opening game of the cup and the first ever tournament
to be held in the Arab world. The 2022 FIFA Cup Qatar is the first to take
place in winter and is presumed to start on 21 November 2022.
Hassan Al Thawadi, the General Secretary of Qatar’s
committee supreme for delivery and legacy has asked the world to be prepared to
be amazed since it has been eight years since Qatar won the right to host a
World Cup. He said that the promise of an amazing tournament would be delivered
once again with the stunning design of the Lusail Stadium. It has also been
proposed that the stadium will be converted into a hub for the community after
the World Cup.
He also added that the stadium is a symbol of an exciting future and a nod to their past. Located at the heart of the city, he said, it sits on the same land as the home of The Founder. He proclaimed that it is a city for the future and that once the FIFA tournament is over, it will form a critical part of the heritage of the World Cup as it converts itself to become the heart of the new community.
However, Human Rights organizations have been condemning the labor practices and concerns have been raised regarding the treatment of migrant workers in Qatar who are constructing the new infrastructure for the World Cup. It was reported by Amnesty International that dozens of migrants working on the city which is to host the finals had been unpaid for months.
Gianni Infantino is the head of FIFA and he has come back with the idea of including more number of teams in 2022 Qatar World Cup. He is seeking participation of 48 teams instead of 32 teams. While addressing the Asian Football Association (AFA) annual federal congress that held in Kuala Lumpur, he said “We are talking too many of our friends along with Qatari and we are hopeful things could happen.”
This initiative is the effort of FIFA to add up the number of teams in the tournament and also to increase its size. These efforts are going to football cake to a big section of the World.
2022 The FIFA World Cup is scheduled to take place in Qatar between 21 November 2022 and 18 December 2022, across 8 to 12 cities with 32 nations.
In his recent accusations against Qatar over the 2022 FIFA World Cup, Amnesty International said that dozens of migrant workers were left unpaid for several months in the city of Lusail, who will host the final of the tournament. According to the London-based rights group, the engineering company Mercury MENA “failed to pay thousands of dollars of wages and services to its employees, leaving them stranded and immovable” in the country.
New Zealand Football’s chief executive Andy Martin has decided to call it a time in order to focus more on family life. The 51-year-old says that he is retiring at the end of the month and will be leaving the role as the Chief Executive. He has come under a lot of controversy over the last four years and it primarily has to do with his handling of the criticism surroundingcoach Andreas Heraf. New Zealand football has been in the decline for the last couple of years and it is a surprise considering that the team created history back in 2010 by reaching the finals in South Africa.
Heraf came up with the controversial comment after the 1-0 defeat for New Zealand against Japan back on June 10. After the defeat,Heraf claimed that there were no issues in the New Zealand camp but there have been several reports that all is not well within the camp since March. However, Martin tried to dismiss most of the issues surrounding the comments made byHeraf. It appears that Martin has set his sights upon leaving his role when the path was rosy, as a review has just been called upon. Heraf was subjected to complaints from as many as 13 players back in June 18.